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ABOUT US


Our Vision

To become pioneer, one of the most successful, and respected company in Yemen, with diversified products range. That actively contribute in enhancing and improvements of health and quality of life individuals and society.

Our mission

To deliver high quality, diversified and comprehensive services and products with affordable cost that satisfy our customers and consumer’s needs.
To achieve the mutual benefit goal for customer, consumer and our company and partners (manufacturers).

Our Values

Creativity and Innovation.

Quality is unegotiable principle, in all activities and stages:

  1. Product ,Service and Storage Quality
  2. Every Employee’s performance & management.
  3. Stock transportation and movement.
  4. Stock situation at customer stores and sales showrooms.
  5. Our clients, customers, consumers and partners are our priority (Every time and everywhere)

Trust: we perform our tasks based on credibility and building trust , abiding by the ethics of the profession

Integrity: we comply with the ethical principles, related legalizations, laws and transparency.

Core Strategy

To achieve our goal of product and service leadership, we are:

Introducing a steady stream of innovative and value-adding products and services.

Aggressively maximizing the value of existing and recently launched global brands through own sales force and trade channels.

Building an industry-leading position in the application of cutting –edge products in the health wellness industry.

Recruiting and retaining the best employees with passion to develop innovative sales concepts and strategies.